The portion of Greene Avenue that lies tucked between Sherbrooke St. and Sainte-Catherine St. West, however succinct it may be, has such rare charm that Montrealers can be forgiven for feeling like visitors to their own town. In this streetscape of renowned art galleries, antique stores, and micro-shops, ça va de soi makes a natural, seamless fit, the perfect painting to fill the bare wall. On October 2015, a new ça va de soi boutique — the sixth — opened its doors at 1361 Greene Avenue. Designed by architect Philip Hazan, the white oak, marble and brass showcase is the elegant and understated embodiment of the brand’s 25 years of experience. This 1500 sq ft. space, stacked with cases of the finest cashmere, the most beautiful Mako Egyptian cotton and a rare selection of merino wools, also houses a very unusual laundry counter.